About
ROXE was born from a love of creation, from the need to build, shape, and express something real.
It grew out of freedom and instinct, guided by a fascination for form, texture, and the process of turning vision into craft.
What began as a personal outlet slowly evolved into a refined practice of balance between emotion and precision, chaos and control.
Founded by Giel D'Artagnan van Asten, a designer, tailor, and international model with over a decade of experience in the fashion industry, ROXE brings together a world of insight from the creative energy behind the scenes to the technical discipline of the atelier.
What started as a self-taught exploration of garment design became a multidisciplinary house that connects design, service, and vision under one name.
Every branch of ROXE serves a different purpose, yet they share the same DNA: timeless design, technical mastery, and an unwavering respect for form and function, all driven by one goal: to spend every day doing what I love most.
ROXE SNOOZE
- Represents the artistic and experimental core -
A space for high-end fashion, original pattern design, and wearable statements.
ROXE Atelier
- Where precision meets service -
Offering expert alterations, repairs, and 24/7 emergency tailoring for both individuals and businesses.
ROXE Studio
- Bridges creation and direction -
Combining styling, casting, creative direction, and visual storytelling under one refined vision.
ROXE stands for craftsmanship without compromise.
Every piece, project, and decision reflects a belief in detail, balance, and authenticity.
What connects it all is not just the work itself, but the love for the craft with which it’s done. Guided by intent, integrity, and an unshakable sense of style.
ROXE
